Where’s the Coverage? Israeli Desalination Breakthrough

By Published On: August 29, 2012

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Israel’s Ministry of Foreign Affairs issued a release on August 9, 2012, “Freshwater from the sun,” detailing a new development in nanotechnology paired with the use of solar energy that could help solve water shortages in under-developed and under-resourced regions including Africa. The research was undertaken at the Zuckerberg Institute for Water Research at Ben Gurion University of the Negev and central Arava R&D.

Ynet News covered the subject as did The Algemeiner, writing:

The new innovation uses solar energy panels to power the pumps of a desalination unit that generates clean water for crops. More importantly, the technology utilizes unique nanofiltration membranes that enable farmers to decide which minerals should be retained from the water to feed various types of crops, a method which requires much less energy.

According to experts, water is going to be an increasingly scarce resource. Bloomberg quotes Dow Chemical Chief Executive Officer Andrew Liveris saying “Water right now is a strain on this planet more than carbon. We mismanage water terribly. It’s going to be a big issue.”

Even so, few in the media have seen fit to report on Israel’s breakthrough technology. A Google News search for “Zuckerberg Institute for Water Research” turned up only five mentions — and none of them in a mainstream media outlet.

Though criticism of Israel is ubiquitous in the media, including on the front pages of America’s leading newspapers, when it comes to good news about Israel… Where’s the coverage?

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