Times Searches for its Future

By Published On: January 20, 2010

AP reports:

The New York Times plans to charge readers for full access to its Web site next year, reviving an idea that fizzled twice for the newspaper. This time it’s betting that it will be able to wring more revenue from readers without crimping its Internet ad sales.

Under the plan outlined Wednesday, the Times will adopt a “metered” system that will allow readers to click on a certain number of stories for free each month before fees kick in. A metered system is designed to draw casual readers with free articles while getting fees from people who want to dig deeper on the site.

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